Designed a tokenized knowledge sharing platform for Web 3 Developers. The platform started as a question forum, but evolved into an education sharing platform with gamyfied modules and specific company challenges.
This was the first project I had gotten the opportunity to work in the Web 3 space. At the time, I knew very little about what Web3 was, let alone how to design with it so there was a lot to learn. The project consisted of logo creation and branding, UI illustrations, user flows, and responsive website design.
How Might We seamlessly integrate the principles of Web 3.0 into modern design aesthetics, ensuring a user-centric approach that harmoniously blends decentralized technologies with intuitive and visually engaging user experiences?
I was the sole UX & UI Designer from concept to launch. I was responsible for crafting user flows, creating wireframes & prototypes, and designing and maintaining brand guidelines.
May 2022- Present
Figma, Illustrator, Photoshop
For this project, I collaborated with an incredible team of software developers with a deep knowledge in the Web3.
Our solution was to create a knowledge community focused exclusively on Web3. The product would consist of the following features:
1. Developer Onboarding: Education built in-house and by community
2. Enterprise Onboarding: Project/bug bounties as well as company-sponsored challenges
3. Knowledge sharing marketplace: Access to knowledge and experts with incentives to ask good questions and provide quality answers
With any project, these factors significantly impact design choices, influencing the features, functionality, and overall development process. As a designer, I must creatively navigate these challenges to ensure the product aligns with business goals and deliver optimal user experiences within given constraints.
Addressing this challenge involved conducting thorough domain research, engaging with Web3 experts, and leveraging user feedback to iteratively refine the user experience. It also involved continuous learning and collaboration with stakeholders who possess expertise in the field.
Strict project timelines limited the time available for in-depth research. It required prioritizing tasks, focusing on core user needs, and rapid prototyping to streamline the design process within the given timeframe.
Created a design system that would not only build the consistency but also save time for the client as they build new features. This will improve the overall process and experience for the website.
When this project began, our sole focus was building a community-based education platform for Web3 developers. Version 1 simply consisted of Question and Answers with tokenization that incentivized the community to participate and provide high quality answers.
The stakeholders engaged in meetings with investors, and a significant feature request emerged: the development of an educational course featuring code-based modules.
Designs were created with this feature in mind to fulfill the new business objectives.
Design begins with low fidelity to rapidly ideate. medium fidelity designs were used to prototype the design solution to test, and finally the high fidelity designs were handed off to developers and are the basis for the product you see today.
Though our main user base will be using large screens, we wanted to make sure our website was responsive on mobile for the edge cases.
Embarking on the this project, I embraced the challenge of learning in an unfamiliar space. Collaborating with knowledgeable team members and stakeholders taught me the power of teamwork and the impact of research on design decisions. Working on something new and innovative was thrilling, and it has ignited my enthusiasm for more design projects in the evolving world of web3. I'm excited to continue shaping user experiences in this dynamic field.
