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Hi, I'm Madison!

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My UX journey began in San Francisco circa 2020, where I first discovered my passion for creating seamless and intuitive design. After honing my skills on the West Coast, I’ve since returned to my roots and now reside in the little beach town of Wrightsville Beach, NC.

In my free time, you’ll likely find me surfing, trying out new restaurants, or working on DIY projects. I also manage a short-term rental, which has been an exciting side project!

Currently, I work as a UX Design Consultant at Bridge 2 Partners. I’ve had the opportunity to design across a wide range of industries, including FinTech, e-commerce, education, Web3, and Generative AI.

My goal is to transform every interaction into a meaningful and memorable experience that resonates with users.

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Education

2021, remote

Google UX Design Certificate

Professional Certificate in User Experience Design

Completed rigorous training designed for UX job readiness. Completed 7 Courses including: UX research fundamentals, inclusive design, prototyping, responsive design, and using tools like Adobe XD and Figma.

2014 - 2018

University of North Carolina at Chapel Hill

Bachelor of Arts

Studied Exercise and Sport Science while competing as a Division I athlete on the UNC Swim team & a member of the Carolina Leadership Academy.

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UX Design Experience

Sep '23 - Present

Bridge 2 Partners

UX Design Consultant

Provided design consultation on homegrown Sales & Service Product – work includes designs of dashboards, user flows and interactions to support deposit onboarding, self-service and lending applications.

Nov 21' - Present

Gravvy

Lead UX/UI Designer

Design lead collaborating with company founders and engineers to create UX for a FinTech startup in the charitable giving space. Product was designed from ground up and includes ability to create a portfolio of charities to support causes, AI to drive recommendations, and seamless accounting through interface with a DAF. Responsible for driving design recommendations, refining existing screens, introducing AI to product, rapid iteration on new concepts, user flow mapping, and overall user experience.

May '23 - Present

Love Talla

User Experience Designer

Redesigned an e-commerce website consisting of new branding, improving the information architecture, and creating a modern shopping experience.

2023

SteamHouse

User Experience Designer

Redesigned a farming platform with a focus on user flows and IA, improving user accessibility and engagement within the farming community. Created mobile and desktop prototypes and collaborated with developers to ensure seamless handoff and execution.

2023

YieldX

UX / UI Designer

Designed a Decentralized Perpetual Exchange used to trade crypto directly from a user’s wallet. I designed user-facing pages like a dashboard where positions are created and managed along with admin-facing pages.

2022-2023

Triality

User Experience Designer

Sole designer for Web 3 training startup. Designed a tokenized knowledge sharing platform for Web 3 Developers. The platform started as a question forum but evolved into a bigger project with an increased focus on education modules and specific company challenges.

2022

Lollipop

UX Designer

Created & implemented a landing page promoting a new NFT app, as well as POC for new app design.

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services

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UX Design

Craft seamless and intuitive user experiences that prioritize user needs and behaviors, ensuring a delightful and efficient journey through digital products.

Conducting user journey mapping and wireframing to optimize user flows

Iterating and refining designs based on usability testing and feedback

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UI Design & Branding

Create visually engaging interfaces that align with the brand's personality and leave a lasting impression.

Developing a cohesive visual language, including color schemes, typography, and copy.

Ensuring consistent brand representation across digital touchpoints for a unified user experience.

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User Research

Through a variety of research methods, I uncover valuable user insights to inform design decisions, ensuring products resonate with the target audience.

Conducting user interviews, surveys, and usability studies to gather qualitative and quantitative data.

Analyzing user behavior and feedback to identify pain points and opportunities for improvement.

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Strategy & Direction

Align user experience goals with business objectives, ensuring that design decisions contribute to overall project success.

Collaborating with cross-functional teams to define project goals and success metrics.

Developing UX strategies that balance innovation, feasibility, and market demands to drive project success.

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Side Projects

Woodworking & Pottery

From coffee cups to countertops & patio furniture, I have taught myself how to create fun and functional items for my home.

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